Jewellery Trends in 2025: What Buyers are Looking for at Auction

Charlotte Rose
Apr 17
3 min read

The must-know insights into auction jewellery trends this year

As we move further into 2025, it’s clear that jewellery buyers are making bold, confident choices. From vintage revivals to sustainability-driven purchases, jewellery trends in 2025 reflect a mix of timeless elegance and modern expression — and auctions are where many of these trends come to life.

Whether you're looking to sell jewellery at auction or simply want to stay ahead of the curve, here’s a look at the key auction jewellery trends driving demand this year.

1. Coloured Gemstones Are Stealing the Spotlight

While diamonds will always have their place, 2025 is the year of colour. Buyers are seeking out vibrant gemstones that make a statement — from rich royal sapphires and vivid emeralds to unique spinels, tourmalines, and garnets.

At Furlong, we’ve seen a sharp uptick in interest in untreated coloured stones, especially those with historic or certified provenance.

Trending stones:

Paraiba tourmaline
Padparadscha sapphire
Imperial topaz
Colombian emeralds

2. Signed Designer Pieces Are More Coveted Than Ever

Demand is soaring for signed jewellery from iconic 20th-century houses like Cartier, Van Cleef & Arpels, Boucheron, and Tiffany & Co. These pieces not only hold investment value, but also embody distinct design eras that appeal to collectors and connoisseurs alike.

💼 Designer signatures can significantly increase auction prices — often doubling or tripling the value of similar unsigned pieces.

3. Sustainability Is Shaping Buyer Behaviour

Modern buyers are increasingly looking for pieces that align with ethical and environmental values. This makes pre-owned and antique jewellery more appealing than ever.

Not only are auctions a sustainable way to shop, but they also offer the opportunity to purchase one-of-a-kind items with character and history — rather than something newly mass-produced.

Sustainability tip: Reusing and resetting heirloom jewellery is also trending in 2025, with clients reimagining inherited items rather than buying new.

4. Bold Gold Is Back

Forget dainty — this year, it’s all about statement gold. Chunky yellow gold necklaces, sculptural cuffs, and bold signet rings are dominating auction rooms and fashion runways alike.

Vintage gold jewellery from the 1970s–1990s — especially Italian and French designs — is in high demand.

Trend tip: Look for pieces by Bulgari, Pomellato, and Gucci, which are enjoying a major moment.

5. Art Deco and Retro Eras Remain Perennial Favourites

The appeal of Art Deco jewellery — with its geometric lines, old-cut diamonds, and elegant symmetry — remains as strong as ever. Meanwhile, bold and playful Retro-era jewellery from the 1940s and 50s is making a stylish comeback.

Buyers are drawn to these pieces for their craftsmanship, character, and collectible value — and auctions are one of the best places to find original examples.

6. Statement Earrings & Cocktail Rings

Big, expressive jewellery is back in fashion. Expect continued demand in 2025 for statement earrings — chandelier drops, bold hoops, and shoulder-grazing silhouettes — as well as oversized cocktail rings with unique gemstone cuts.

These pieces are particularly popular with younger buyers seeking standout items that elevate their personal style.

What Does This Mean for Jewellery Sellers?

If you’re considering selling jewellery at auction, now is the time to capitalise on these trends. Pieces that fit into one or more of these categories are commanding strong prices — especially when backed by professional photography, valuation, and provenance.

At Furlong Auction House, our team of jewellery experts can guide you through every step of the process, from initial valuation to hammer price.

Top Tips for 2025 Jewellery Sellers:

Identify trends in your own collection — coloured stones, gold, signed pieces
Get an expert valuation to understand current market demand
Sell through reputable auction houses that attract international buyers
Tell the story — provenance, craftsmanship, and period matter

Ready to Sell Your Jewellery at Auction?

Whether you're selling a signed designer piece, a bold vintage bracelet, or a family heirloom with old-world charm, our specialists at Furlong Auction House are here to help.