Watches
Specialist watch auctions from London. From iconic Rolex references to rare vintage pieces - buy, sell, and consign with a team that truly understands the market.
Our watch department brings together specialists from across the country with over 50 years of combined experience in the watch industry. We understand the intricacies of the market - from authentication and movement condition to reference numbers and provenance - and apply that knowledge to every piece we handle.
Monthly auctions feature watches from the world's most prestigious makers alongside vintage and antique timepieces, at price points that serve both the serious collector and the first-time buyer. Our fixed fee structure and transparent approach put us apart from traditional auction houses.

Precision craftsmanship, accurately valued
THE WATCH DEPARTMENT
SELLER'S
FEE
12% INC VAT
BUYERS PREMIUM
24% INC VAT
VALUATION RESPONSE
48 HOURS
COMBINED EXPERIENCE
50+ YEARS
WHAT WE SELL
The makers that matter
Our sales include watches from the world's most prestigious manufacturers alongside rare vintage and antique timepieces - something for every collector and every budget.
• Rolex
• Patek Philippe
• Audemars Piguet
• Cartier
• Omega
• Jaeger Lecoultre
• Breguet
• Omega
• Richard Mille
FOR BUYERS
FOR SELLERS
Buying watches at Furlong
Selling watches at Furlong
Our live online auctions are open to bidders worldwide. Registration is free and takes minutes - no experience required. Once registered, you can browse the full catalogue, place absentee bids in advance, and bid live on the day.
Our fixed fee structure and expert team make Furlong one of the most transparent and effective places to sell watches. We handle everything from valuation and photography to marketing and settlement - you just tell us what you have.
1. Register free - create an account at auctions.furlongauctions.co.uk in under 2 minutes.
2. Browse the catalogue - view every lot with expert descriptions, estimates, and condition reports before the sale.
3. Bid live or leave an absentee bid - watch and bid in real time from anywhere, or set a maximum bid and we'll bid on your behalf.
4. Pay and collect - we accept card and bank transfer. Collection from Hatton Garden or insured delivery arranged.
1. Request a free valuation - send photographs and our experts will provide a no-obligation auction estimate within 48 hours.
2. Agree terms and consign - we'll agree an estimate range and reserve, then collect or receive your items at Hatton Garden.
3. We do the work - professional photography, expert catalogue descriptions, and targeted marketing to our bidder network.
4. Fast settlement - payment issued promptly, 14 days after the auction, with a full sale report.
24% BUYERS PREMIUM INC VAT
12% SELLERS COMMISSION INC VAT
FREE & NO OBLIGATION
Not sure what your watch is worth?
Send us photographs — including the dial, case back, crown, bracelet, and any box and papers — and our specialists will provide a free auction valuation within 48 hours. We assess all major Swiss and European makers, vintage pieces, and pocket watches.
For valuable collections or if you'd prefer to meet in person, we offer appointments at 100 Hatton Garden and a discreet at-home service for larger collections.
Request a free valuation
Tell us about your watch. Include as much detail as you can — make, model, reference number, approximate year, and condition. Our team will respond within 48 hours.
Email your photographs
info@furlongauctions.co.uk • we'll reply within 48hrs
WhatsApp us
+44 7833 054617 • Monday - Friday 9:00am - 5:00pm
Book an in-person appointment
100 Hatton Garden, London • Strictly by appointment only